WebWorld’s 30 Day Challenge Blog

According to the “Bum SEO” process, we should (ideally) avoid targeting KW phrases with SERP results in positions 1-10, coming from the following Web 2.0. sites.

a) Squidoo
b) Hubpages
c) Tumblr
d) Netscape
e) EzineArticles
f) Myspace
g) Youtube
h) Ehow
j) USfreeads
k) Zimbio

I don’t think YouTube is a deal-breaker, because you can piggyback off the traffic for videos that are listed in the top 10 SERPS. Create a “Video Comment” response, and it will be listed on YouTube underneath the profiled video.

I’ve read a couple of blogs that have been criticizing the GTrends process and the method that Ed & Dan are teaching. Here are my thoughts on this (and I’ll make them brief):

1. Save criticism until you have real-world RESULTS of whether the method works.

It’s so easy to criticize someone else’s teaching, based on your own personal preferences (what you think works, what you think should be taught, how you think material should be presented), but the proof is in the pudding. The only thing that matters is…does Ed & Dan’s method work? Is it effective?

The only way to know for certain is to apply the method. Save criticism/feedback until you’ve put the method into practice. Try it out—see what happens. Then talk. Then criticize. Then give feedback.

2. Teaching a group of people with a wide variety of skill levels (from complete newbie to advanced) is difficult.

I have real-world experience with teaching, and I know this…

It’s difficult—even for a very experienced teacher—to instruct a group of people with extremely diverse skill levels. For example, pretend you are teaching a mathematics class. In your class, you have students who can’t do basic Algebra problems; however, you also have some students who know Calculus. Can you imagine how difficult it would be to teach a math class with such a wide variety of skill levels?

Here’s the crux:

If you make the material too basic, then people with advanced knowledge feel bored and “tune-out/drop-off.” On the other hand, if you make the material more advanced, you risk losing the newbies - people with less knowledge who are easily overwhelmed. It’s a sticky situation all around.

The 30DC is geared toward new people, so more advanced marketers will have to accept, and deal with that.

Ed, Dan & Nick - I appreciate all the hard work you have put into the challenge. Thank you. I will stick with the process for 30 days. I’ll learn what I can from it - and then tweak the process as needed in the future. Ignore the naysayers - they will only drag you down!

This post is more for my own benefit.

Here’s a summary of the Web 2.0 Market Selection Process, as taught by Ed & Dan. I’ve nicknamed it “Bum SEO” because it reminds me of Travis Saigo’s “Bum Marketing.” We’re targeting low-competition KW phrases that we can easily rank for.

1. Find a handful of low competition KW phrases for your selected niche that you can easily rank for (using Web 2.0 properties - parasite SEO).

Selection Criteria:

A. Under 30,000 results in the SERPS using phrase match (quotations around the KW).

B. At least 80-100 searches/day for your “Bum SEO keywords” as determined by Google Trends. (This is ideal, but lower search #’s combined with more KW phrases will work too.)

Part One: Find KW phrases that are related to your target market. I think you’re better off using Google’s External KW Research Tool (with the little green bars) instead of Wordtracker. WT data only represents 1-2% of all searches, and doesn’t really match up with the # of KW searches on Google. The best KW research tool that I’ve found (so far) is Wordze.  Wordze has a fairly accurate estimation of KW search count. (But, Wordtracker is a sponsor for the 30DC, so of course, WT is being promoted.) If you’re like me, you can use the Google External Keyword Tool to choose KW phrases to research (traffic and # of SERP competitors).

Step Two: Once you’ve found a KW that meets the “Under 30,000 competitors in the SERPS” criteria, you now need to make sure your KW gets enough searches/day. After all, it’s completely useless ranking for a KW that doesn’t bring you traffic.

Determine the estimated traffic using Google Trends. Again, the ideal is at least 100 searches per day, but for a lot of my KW’s, the GTrends tool would only show 20-80 searches per day.

Notes on Google Trends:

• We are using the KW male yeast infection as a traffic baseline. According to Dan, Male Yeast Infection gets 500-550 visitors each day while ranking #2 in the SERPS.

• Your “traffic baseline term” (in this case, male yeast infection) should be broad match, and your KW should be phrase match. Type the following into GTrends: male yeast infection, “your KW phrase here”

• Your KW will only display in the GTrends graph if it gets 200-250 searches per day.

• If the graph doesn’t display, look under Languages to gauge the # of searches based on the length of the image bar (in comparison to Male Yeast Infection).

These 2 videos summarize the process:

Phrase Research
Traffic Estimates using GTrends

Mark over at 45n5 has created a cool affiliate site builder script that uses the API from Ebay, Amazon, and YouTube to create dynamic content. He is generously giving away the script under a Creative Commons License. Thanks Mark!

I’m going to build a couple of sites using this script. I plan to add Adsense ads at the top, with a Lightbox popup to build a list (to market back-end affiliate products, or to test demand for info. products). You could also use the “Traffic Regenerator” feature when they go to leave. As with any site, getting traffic is the 800-pound gorilla.

In the words of Marlon Sanders, you will need to “Promote, promote, promote.”

Using this script, the site creation process is easy and you don’t have to worry about adding content. The more time-intensive process, however, will be getting backlinks, traffic, and ranking.

Go check it out.